Making the checkout process as straightforward as possible is something we should all look to do. Like the image above suggests, there are some areas of a checkout page where a little focus can increase the number of people who complete a purchase.

Here’s our checkout page before:

Screen Shot 2015-11-19 at 21.48.27

Ouch, look at what you had to fill in. You’re purchasing digital products or freelance services – we don’t need to know your phone number, full address or postcode, also we don’t need to know any special instructions (we aren’t shipping you anything). There’s also a big¬†distraction at the top of the page (CHECKOUT) as well as a link to go back to the previous page – doh!. What was I thinking? (well, it was the theme’s fault).

I spent a little time looking at how I could improve this. With some CSS and with the help of a handy little plugin I was able to transform the checkout page above

Here’s our checkout page after:

Screen Shot 2015-11-19 at 21.49.14

You’ve got to admit, much nicer! I’ve not included steps in the process (which I could do – but we’ve only got one step after you’ve added a product to your cart).

Only time will tell if it helps people through the checkout process but it sure looks good to me!

How about you? Do you think a simple checkout page increases the chances you’ll purchase or do you have any feedback on our checkout process (including any issues you have with checking out). Let us know below

[Opinion8 pollid=”16840″]


Keep refining!!

You may have noticed we’ve made some more refinements to the checkout page since drafting this post – can you spot them? what’s your thoughts? leave your comments below.

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